Aman Midha


I am an innovation design consultant. Together with my clients, I define socially relevant problems and devise product design solutions that can be mass produced. I help my clients in understanding the opportunities with available technologies, manufacturing techniques while balancing the act with their in-house capabilities. I love to resolve and deliver the unthinkable and in the process unfold some of the mysteries that surround us.

I like to deliver clean, simple and minimally obtrusive designs that are true to their function & believe that a design is successful when it is convenient to operate, is a delight to the eye but also subtly reveals it's details over time.


Industrial design | Interaction design | Strategic design | Design thinking | Systems thinking | Concept modelling | Configuration design & detailing | Design for manufacturing | 3D Prototyping | User Research | Sketching | User Interfaces | User Experience


Fusion 360 (Concept modelling & DFM) | Cura (3D printing) | Affinity Designer (UI and vector data for laser cutting)

Work Experience

Present | Independent Design Consultant / Independent Research

My primary focus for the last decade had been healthcare, but I have divergent interests. Some of the products I have been doing lately range from skin care devices to home automation systems to even interventions in neonatal health.

2008-2017 | Co-founder & Design Director | Biosense Technologies Pvt Ltd

In 2008, together with my partners, I co founded Biosense to address the healthcare needs of low resource settings. Our focus was to design and develop appropriate and affordable medical diagnostic solutions. As a creative lead, I looked into the design of the entire system which had both hardware and software product components. Our greatest emphasis was placed on user convenience and adoption while interacting with our offerings. With my core skill of industrial design, I also worked closely with the production and technology teams in simplifying systems, facilitating innovation as well as directing algorithm development.

2007-2008 | Independent Design Consultant

2005-2007 | Industrial Designer | Tata Technologies Pvt Ltd

A large part of my work involved Sketching, Surface Modeling, Part & Assembly Design in Autodesk Alias and design visualization using Photoshop. I was the co-interior designer of a minivan called TATA Venture as seen in the picture above.

Formal Education

2003-2005 | M. Des. Industrial Design | Indian Institute of Technology, Delhi

1998-2002 | B. E. Mechanical | Maulana Azad National Institute of Technology



Method and system for non invasive haemoglobin measurement

Issued Jan 28, 2016 WO 2016013023 A3

Method of determining hemoglobin by imaging conjunctiva. Ensuring that the image capturing conditions remain constant for all images by use of controlled lighting, as well as color controls to adjust for variations from image to image. The device is being used as a public health anemia screening tool.

Method and system for analysing body fluids

Issued Nov 6, 2014 WO2014178062A3

The invention provides a system and method for testing of a body fluid sample using a diagnostic instrument. In an embodiment, the invention is implemented as an application running on a portable device, such as a cell phone, computer, laptop, or other dedicated portable electronic device. The invention has been designed to minimize user contact and manipulations of data in the fluids.

Poster Presentation

2013 | Innovative health Technologies | The Second WHO Global Forum on Medical Devices

Lab made mobile: an accurate and affordable mobile based urinalysis as well as blood glucose measurement system

2010 | Innovative health Technologies | The First WHO Global Forum on Medical Devices

Transcutaneous anaemia monitoring system


Aug 2010 | Echoing Green Fellow | Echoing Green Foundation, New York

Social entrepreneur working towards reducing the spread of anaemia in India by the research, development and implementation of an alternate technology solution for anaemia screening and monitoring.


2005 | Michelin Challenge Design

Transportation design solution displayed at the North American International Auto Show and cited in leading automotive design magazines.

2003 | Michelin Challenge Design

Transportation design solution displayed at the North American International Auto Show

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